Discover Digital Marketing is a day-long learning and networking event at the Startup Zone for entrepreneurs, business professionals, students, and more!
Whether you are a beginner in the marketing world and want to learn the basics of digital marketing from social media to branding to web design, or you already work in a professional position in the field but want an opportunity to network with like-minded individuals from across the province, this is the event for you. With a diverse audience from business owners to students, this is a great opportunity to network and establish or grow your presence online.
The schedule for Discover Digital Marketing is as follows:
10:45am – 11:00am: Registration
11:00am – 12:30pm: “Social Media 101” Panel moderated by Rachel Adams, Marketing & Events Coordinator at Startup Zone. The panelists for the morning are as follows:
- Ashley Green: Founder of Ashley Green Design, Local Legends Apparel, and Girl Bosses of PEI
- Cassandra Mackay: Founder of Inspire Social Studios
- Madelyn Deveau: Content Marketing Manager at iWave
- Michelle MacNeil: Social Media Officer at Holland College
12:30pm – 1:00pm: Lunch
1:00pm – 2:00pm: Branding Workshop with Stephanie Perreault-Bittner, founder of Summer Street Creative. This workshop will outline what “having a brand” really means, and teach you how to turn customers into fans! You’ll discover how to build your story, create your identity, and everything in between.
2:00pm – 2:45pm: Web Design Workshop with Chelsey Lake, founder of Lake Design. In this workshop, Chelsey will explain how web design can actually make or break your conversion rates. Your website’s visual design – both how it looks and how it feels – can make all the difference when it comes to your sales. She will be teaching us how to design a website that will help us make sales in the future!
2:45pm – 3:00pm: Break
3:00pm – 4:00pm: Keynote Presentation by Heather MacAulay, Chief Movement Officer at Volume 18. A mover and shaker by nature, and an avid runner by choice, Heather understands the importance of truly knowing our clientele and ensures our team is ready to run with ideas and cross the finish line with our creative campaigns, research and workshops. Heather is an energetic and community-minded force to be reckoned with. She is a dynamic leader and presenter skilled in large-scale event organization, marketing and communications. She understands with an experienced breadth and depth the importance of knowing our community and our clientele and works tirelessly to ensure we understand our prospective clients and their needs. We are very fortunate to have Heather giving her insights on digital marketing in PEI as our keynote speaker for the day!
4:00pm – 5:00pm: Networking & Snacks
The Consulate of Canada – Silicon Valley is hosting a Fireside Chat with investor and managing partner Scott Kupor of world renowned VC firm Andreessen Horowitz.
Join us at Venn to watch this LIVESTREAM fireside chat with friends! Scott will share insights from his book, Secrets of Sand Hill Road and provide a unique opportunity for Canadian founders to learn and ask questions on the following topics:
- How do I engage and navigate SV when I’m not based there?
- Why most VCs typically invest in only one startup in a given business category.
- Why the skill you need most when raising venture capital is the ability to tell a compelling story.
- What to do when VCs get too entangled in the day-to-day operations of the business.
- Why you need to build relationships with potential acquirers long before you decide to sell.
Scott Kupor is the managing partner at Andreessen Horowitz. He has been with the firm since its inception in 2009 and has overseen its rapid growth from $300 million in assets under management to more than $10 billion.
He is also the author of Secrets of Sand Hill Road: Venture Capital and How to Get It, a book aimed to demystify VC in the Silicon Valley.
Filled with Kupor’s first hand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
Moderated by: Stewart Guenther
Stewart is a Managing Director with Viaduct Ventures which focuses on early-stage Big Data, and AI start-ups. A frequent speaker and lecturer on the Angel-capital and Venture Industries, Stewart leads vc-pert which provides corporate innovation, c-suite mentoring, and venture fund advisory services. Stewart is passionate about exposing and incorporating insights, and best practices used successfully in Silicon Valley to international investors, corporations and portfolio firms.
Can’t make it to the viewing party? You can watch from home or your work.
*** Presentation Summary ***
WebAssembly – Running code inside and outside the browser
In this session you’ll learn about WebAssembly: what it is, what problems it
solves, how it works, and what makes it secure. Using Emscripten, you’ll learn
how to create a module that can run both inside the browser and outside in
places like Node.js and VMs like Wasmer.
The session will also include an overview of the Uno Platform where you can
develop native mobile, desktop, and web applications using C# and XMAL via a
combination of technologies like Xamarin.Forms and WebAssembly
*** Speaker Biography ***
Gerard Gallant is a Senior Software Developer and Architect with Dovico
Software. He learned he had a passion for programming in high school. More
recently, when he started doing a jog several times a week to relax, Gerard
rediscovered a second high school passion – running. No longer a relaxing jog,
his competitiveness has led him to take part in several races a year. As a huge
fan of WebAssembly, he was fortunate to have been given the opportunity to write
a book on the subject: WebAssembly in Action (
Sprint is a competition for early stage technology companies in Nova Scotia. Winners receive up to $25,000 and guidance from seasoned business professionals to put their plans into action and tackle short-term technical and/or business milestones in a startup “sprint.” Winners that demonstrate progress on milestones may re-apply for funding in subsequent Sprint competitions.
The goal of Sprint is to find and support the best high potential, early stage, knowledge-based technology companies in Nova Scotia, while encouraging entrepreneurial activity in the province.
Target sectors for this program include information technology, clean technology, life sciences and ocean technology. We’re especially interested in deep technology opportunities, which we define as technology based on a scientific discovery or new engineering innovation. However, we welcome submissions from any sector.
If that’s your venture, join Innovacorp program coordinator Nick Punjabi for lunch. He’ll walk you through the application process, criteria, program structure, and share some tips and success stories.