ACADA, in partnership with Venn Innovation, is bringing world-leading expert, Jonathan Calof, to Halifax to help you up your game when it comes to trade shows.
This one-day program focuses on preparing companies for trade show success by helping them plan more effectively to tackle their broad intelligence needs, including their sales intelligence needs. This program will be customized to meet the needs of aerospace and defence companies, providing a general overview of various shows, as well as a special focus on DSEI, MSPO and MAST.
Additionally, companies will learn how to leverage ACADA and other “friendlies” that can help you before, during and after the show to make the right connections, help you understand what to do (and not to do) and brief you on what to expect for the upcoming shows to help you maximize your investment.
We will cover how to use trade shows to inform your general intelligence needs, as well as for your sales efforts. We will also discuss how governmental and military procurement ties into tradeshows, and how you can use shows to help inform your efforts.
0830 – 0900 Coffee & Networking
0900 – 1200 Introduction to Event Intelligence
- Selecting a show
- Pre-show preparations
- Making the most of your event investment
- Research and creative use of technology at the show
- Observation plans and checklists
1200 – 1230 Lunch
1230 – 1500 Event Intelligence Execution
- What to do at the show
- Roles & responsibilities
- Interviewing and networking approaches
1500 – 1530 Post Show Plan
- Improving for next time and applying learnings for your organization from the current tradeshow
1530 – 1630 Next Steps & Wrap Up
Founders Café: Lessons of Failure
Join us on July 31st for a special Founders Café! You’ll hear from local entrepreneurs as they share their stories, confess some of their mistakes and talk about failing – both big and small. Then chat with them and other entrepreneurs and founders in the room!
Active real estate investor with a healthy obsession for sales and business development, Vanessa has helped create a number of initiatives including RIDDL and Amplify: East. But her story really starts back in 2010 when she joined as the first employee after the founder of an energy and environmental education startup. She showed up on that hot day in August to a warehouse – yeah, a warehouse – and her addiction to business and entrepreneurship was officially sealed.
Starting as a freelance designer after being fired from his job, Fred Laforge quickly grew his business to a very successful UX/UI design shop called Smithy Creative Group. He then dabbled in various ventures like a province wide delivery service, a group purchasing app for small businesses and an equipment rental app. After trying out two business models for the Farmers’ Truck, he’s now designing and building mobile market trucks for food banks to serve food deserts. From failure, to pivots, to success, Fred can tell you all about it.
Roger trained under one of India’s leading advertising and fashion photographers, before moving to Mid-day, India’s leading tabloid, where he excelled at information design. He has spent 20 years in Dubai, honing his skill at DDB, a leading international ad agency, and come 2006, he founded his own brand and design agency, Punch Branding. What sets him apart is his creative versatility, his design mastery, and indeed his knack for solving problems, but sometimes that creative genius has, in fact, led him to ruffle a few feathers in the board room.
Venn’s Summer Social: Barbecue & GoKart Challenge
Do you and your team have what it takes?
This year’s summer social will feature teams of 3 competing for 2019’s ultimate bragging rights…Each team member will have a turn behind the wheel, adhering to the 2 mandatory stops. Based on a computerized timer, the team declared the fastest will take it all.
Could this be a powerful way to develop collaboration and trust, improve motivation, and nurture strengths within your team and the innovation community?
Join us as a driver or a spectator. You can sign up as a team or as an individual and be assigned to a team. Companies can also enter more than 1 team.
GoKarting: 4-6pm, $67 + HST per person or $200 + HST per team of 3
Barbecue: 5-7pm, $25 + HST per person*
(*This includes your meal and nonalcoholic beverages.)
Notre barbecue estival et défi de kart
Vous et les membres de votre équipe…avez-vous ce qu’il faut ?
Cet été, nous vous lançons le défi ultime : des équipes de trois personnes vont se faire concurrence. Chaque membre prendra le volant; chaque équipe respectera les deux arrêts obligatoires. Selon un chronomètre, l’équipe déclarée la plus rapide gagnera tout.
Est-ce que ce pourrait être une belle occasion de développer la collaboration et la confiance entre les membres de votre équipe et de la communauté d’innovation ? De les motiver et de cultiver leurs forces ?
Joignez-vous à nous en tant que participant ou en tant que spectateur. Vous pouvez vous inscrire tout seul ou en équipe (dans le premier cas, nous vous assignerons dans une équipe). De surcroît, les entreprises peuvent inscrire plus d’une équipe.
Kart : 16 h – 18 h, 67 $ + TVH par personne (200 $ + TVH par équipe)
Barbecue : 17 h – 19 h, 25 $ + TVH par personne*
(*Le prix inclut le repas et les boissons non alcooliques.)
We would like to invite you to our upcoming networking event on Aug 29, 6pm – 8pm, at Moncton Public Library.
Tables to showcase your business are available for $50. To fill out the Vendor Registration Form click here.
The first THREE vendors who complete the form and submit payment will have the opportunity to speak for three minutes.
A guest speaker from Mitacs – Mitacs is a national, not-for-profit research and training organization dedicated to advancing collaborations between industry, academia, and government in Canada, and to fostering international research networks between Canadian universities and the world.
We hope to see you there!
Nous aimerions vous inviter à notre prochain événement de réseautage au Moncton Public Library. L’événement aura lieu le 29 August à 18h. Il y aura des tables disponibles pour promouvoir votre entreprise au coût de 50 $.
En espérant vous y rencontrer!