Trade shows create incredible opportunities for finding new clients, driving new sales, identifying new partners, or simply learning more about an industry. Trade shows are also a significant investment of your business’ time, money and resources, so you need to have a strategy to ensure success.
Nova Scotia Business Inc. (NSBI), Atlantic Canada Aerospace & Defence Association (ACADA) and Dr. Jonathan Calof are pleased to host this one-day workshop that will prepare companies for trade show success, helping your business plan more effectively and tackle broad intelligence needs, including sales intelligence needs. Companies will examine an upcoming relevant trade show, learn how to select the right events and how to develop a system for success for every trade show.
This program will be customized based on the companies that register for the program to meet the needs of various sectors and will provide a general overview to various shows.
8:30am – 9:00am: Coffee and Networking
9:00am – 12:00pm: Introduction to Event Intelligence: Selecting a show, pre-show preparations, research and communications
12:00pm – 12:30pm: Lunch
12:30pm – 3:00pm: Event Intelligence Execution: What to do at the show, roles and responsibilities, observation plans and checklists. Maximizing the technology available at the show.
3:00pm – 3:30pm: Post Show: Making the most of your investment, what to do with everything you have learned
3:30pm – 4:30pm: Next steps. Questions.
Lunch and light refreshments will be included. Registration is limited to 30 participants per session.
About the Facilitator: Dr. Jonathan Calof
Dr. Calof is recognized as one of the leaders in intelligence and foresight. A full professor of International Business and Strategy at the Telfer School of Management at the University of Ottawa, Dr. Calof combines research and consulting in competitive intelligence, technical foresight and business analytics to help organizations develop key insights on their competitive environment.
Jonathan has given over 1000 speeches, seminars and keynote addresses around the world on intelligence, foresight and analytics and has helped several companies and government agencies around the world enhance their capabilities on these areas. In recognition of his contribution to making fact based decision making a reality, Jonathan has been given several honours including Frost and Sullivan’s life time achievement award in competitive intelligence; Fellow award from the Society of Competitive Intelligence Professionals; Honorary Professor at Yunnan Normal University in China; Appointment to the international advisory board for the Russian Foresight Committee of HSE; Honorary member of the Russian Society of Competitive Intelligence Professional; Board of advisors for the Centre en Intelligence Economique et Management Stratégique(CIE’MS/Center for Competitive Intelligence and Strategic Management in Morocco and Extraordinary Professor at North-West University in South Africa. He was also recently awarded SCIP’s member of the year award for his influence on the practice and the field of competitive intelligence.
Please join us at the Canada’s Ocean Supercluster Collaboration Event on March 26th in Halifax, NS. This exclusive event is focused on building and strengthening relationships, sharing capabilities, and learning how to activate and accelerate cross-sectoral partnerships as part of Canada’s Ocean Supercluster. Join us to explore the art of the possible and the power of collaboration.
With a highly competitive marketplace and a rapidly diversifying business landscape, superior communication skills will prove more than ever the key to success. In this highly practical and interactive half day session, you will learn the optimal body language techniques that engage, influence and persuade others, motivating them to work and do business with you.
In this session, Mark will help you to more accurately assess body language so you can better understand the motivations of others. We will learn how to use and read body language to produce the right atmosphere in the room that will affect the engagement of your audience to add value to every interaction that is going on.
You will learn to model body language that your listeners will mirror that will provoke positive thoughts and feelings for them, as well as help garner intelligence and information for you no matter what the context be it sales meetings, trade shows, pitches or presentations.
We will also define physical and verbal structures by which you can deliver your message, that will further move your listeners through a story toward your end goal.
Attendees will receive a complimentary copy of Mark’s book, Truth & Lies, What People are Really Thinking.
Mark Bowden is an expert in human behavior and body language, and is the creator of TRUTHPLANE®, a communication training company and unique methodology for anyone who has to communicate with impact to an audience. Mark’s client list of leading businesspeople, teams, and politicians includes presidents and CEOs of Fortune 500 companies and Prime Ministers of G7 powers.
Mark’s publications are the bestselling Winning Body Language, a “how-to guide” to using your body language to stand out, gain trust and credibility when speaking; Winning Body Language for Sales Professionals; and Tame the Primitive Brain – 28 Ways in 28 Days to Manage the Most Impulsive Behaviors At Work. His latest book TRUTH AND LIES What People Are Really Thinking is a “Globe and Mail” Canadian National Bestseller.
Voted #1 in the world’s top 30 Body Language Professionals for 2 years running by Global Gurus, Mark is a sought after keynote speaker and trainer, has an extremely popular TEDx talk, and his YouTube Channel has over 1 million views. He can be seen regularly on daytime TV as Body Language expert for Canadian Broadcaster CTV’s “The Social”.
Thanks to ACOA for supporting this program!
Please note: tickets are non-refundable, but are transferable up to a week in advance.
Welcome to the Founders’ Café! Entrepreneurs leveraging technology in their business or building technology for others can come meet with founders and mentors to talk about their ideas and challenges in a casual environment focused on problem solving. The Founders’ Café will take place during the afternoon of March 29th (3-6pm) at the Venn Centre.
Des entrepreneurs qui utilisent la technologie dans leur entreprise ou qui construisent la technologie pour leurs clients – bienvenus au Café Fondateurs! Venez rencontrer des fondateurs et des mentors et parler de vos idées et de vos défis dans un environnement relaxe. Le Café aura lieu l’après-midi du 29 mars (15 h – 18 h) au Centre Venn.