Product Management Training from Pragmatic Marketing
Improve your product management skills with this two-day course
A Proven Framework
The Pragmatic Marketing Framework provides a proven blueprint that is implemented in thousands of companies across the globe in wide-ranging industries. Each course is based on the Pragmatic Marketing framework, which provides a standard language for product teams and a blueprint of key activities required to bring profitable, problem-oriented products to market.
Venn is offering the first two modules of the Pragmatic Marketing training. For a full description of the training, click here.
Foundations: Principles of Pragmatic Marketing
Foundations teaches you why it’s important to be market driven, as well as how to develop that market expertise and share it internally. This introduction to the Pragmatic Marketing Framework (TM) in this course means your entire organization will soon be “speaking the same language” and working together more effectively. Foundations is a prerequisite for every other Pragmatic Marketing course.
Focus: Strategic Product Planning
Focus teaches you how to find the opportunities in the market’s problems. Learn to score potential strategies objectively and identify where the company’s strengths intersect with what the market values. Then use market data to successfully and credibly sell these strategies internally.