ACADA, in partnership with Venn Innovation, is bringing world-leading expert, Jonathan Calof, to Halifax to help you up your game when it comes to trade shows.
This one-day program focuses on preparing companies for trade show success by helping them plan more effectively to tackle their broad intelligence needs, including their sales intelligence needs. This program will be customized to meet the needs of aerospace and defence companies, providing a general overview of various shows, as well as a special focus on DSEI, MSPO and MAST.
Additionally, companies will learn how to leverage ACADA and other “friendlies” that can help you before, during and after the show to make the right connections, help you understand what to do (and not to do) and brief you on what to expect for the upcoming shows to help you maximize your investment.
We will cover how to use trade shows to inform your general intelligence needs, as well as for your sales efforts. We will also discuss how governmental and military procurement ties into tradeshows, and how you can use shows to help inform your efforts.
0830 – 0900 Coffee & Networking
0900 – 1200 Introduction to Event Intelligence
- Selecting a show
- Pre-show preparations
- Making the most of your event investment
- Research and creative use of technology at the show
- Observation plans and checklists
1200 – 1230 Lunch
1230 – 1500 Event Intelligence Execution
- What to do at the show
- Roles & responsibilities
- Interviewing and networking approaches
1500 – 1530 Post Show Plan
- Improving for next time and applying learnings for your organization from the current tradeshow
1530 – 1630 Next Steps & Wrap Up