Create your best PR! Expertise and thought-leadership is a source of news, trend forecasting and business development for your company. This program is focused on the positioning and promotion of expertise, insights and thought leadership of executives and founders in the media. Join Kelly Hoey and Venn Innovation, in partnership with CDMN, for a PR workshop to learn:
• the importance of leveraging the power of the media to enhance executive growth potential;
• how the tumultuous media landscape increases your potential value to journalists;
• how to develop your distinctive voice to enhance your media profile;
• news judgment: What journalists want (and need) from you; and
• how to maximize social media and PR resources.